Social Media Marketing

Pegasus was actively involved in the university's Test Drive campaign for the Adult Degree Program. Marketing Analyst Intern Mon Baroi reviewed marketing analytics to determine which advertising tactics were the most successful. Pegasus students attended meetings with the marketing firm managing the digital marketing strategy for the campaign.

"This Week in Oglethorpe Arts with Weston" is a weekly video series hosted by Pegasus' Weston Manders.

Pegasus members pitched, developed and wrote dozens of stories for Oglethorpe's blog during the fall 2012 semester.  Their efforts included interviewing, photography and video. The articles also appear on the university's Facebook and Twitter feed.

Pegasus students worked collaboratively to produce videos published to the university's YouTube channel, including videos about Hogwarts Day, the Oglethorpe Career Fair, the Thornwell Jacobs Legacy Celebration, the Leadership Luncheon and the Campus Center Groundbreaking.

Pegasus students gathered information to help build Oglethorpe students' online profiles on the website ReadAbout.me.