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Earlier this semester, Oglethorpe’s chapter of the Public Relations Student Society of America (PRSSA), along with advisor Dr. Kate Keib, attended the PRSA annual conference for Georgia’s public relations industry. Hosted at the Coca-Cola headquarters in Atlanta, the Feb. 28 event offered students the opportunity to network with leading professionals in the industry.
Conference attendance was funded by Oglethorpe’s Student Government Association. Student attendees included:
The conference kicked off with a presentation on “The Power of Brand and Impressions” by Sally Williamson, president and founder of Sally Williamson & Associates. Williamson discussed the power of a personal brand and how to strengthen your influence.
Throughout the day, breakout sessions for both student and professional conference attendees addressed topics like the art and science of storytelling, case studies on rebuilding brands, how to stay relevant in the digital age, and how to leverage social media to launch your career.
Ben & Jerry’s PR and Communications Director Sean Greenwood offered the afternoon keynote, “PR Double Dipping—Doing well by doing good,” giving a look at how the company’s actions, statements, and flavors reflect their commitment to be a leader in the socially responsible business movement.
PRSSA is supported by University Communications and is open to any Oglethorpe student. This student professional organization encourages the understanding of the current theories, principles, and procedures in the practice of public relations; provides students with the opportunity to become familiar with their peers who are interested in communication professions and with professional practitioners; and encourages students to embody a professional attitude while adhering to the utmost ideals and practice of public relations. Contact Dr. Kate Keib at [email protected] to learn more.