Pegasus Creative Presents
Vert: New Media, New Ideas, A New Experience.

Wednesday, November 20th, 7:00 PM
Turner Lynch Campus Center Trustee Room

 

Pegasus Creative will host Michael Lentz, principal of emerging media at Vert, a premier full-service mobile and social media marketing agency located in Atlanta. Lentz will give insight into digital marketing and how consumers are identified and targeted via these mediums using real world case studies. Learn the difference between traditional and social media marketing and discover the skills, experiences, and knowledge needed to land a job in the field of digital marketing. Admission is free and refreshments will be provided.

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vert-logoVert is a premier, full-service advertising and marketing agency providing strategy, media, and creative services for everything mobile, social and digital. Their clients include M&M Products, The Weather Channel, Suntrust, Taco Mac and our very own Oglethorpe University. Vert was recently nominated for several awards, including the OMMAs, the Mashies, and they received the award for “Most Effective Mobile Campaign” from the Atlanta Interactive Marketing Association.

Learn more about Vert on their website , facebook, twitter, or linkedin profile.

Michael Lentz is the Co-Founder and Principal of Emerging Media at Vert, a digital agency focused on mobile + social marketing in Atlanta. A graduate of UGA’s New Media Institute, Michael was selected as a Mobile Media Scholar where he conceptualized a video-centric SMS marketing platform. Prior to launching Vert in 2008, his early career focused on interactive media planning at Ant Farm Interactive and Nurun. Currently, Michael guides new business and translates objectives into award winning and targeted mobile/social media campaigns for clients including InterContinental Hotels Group, DS Waters, Taco Mac, M&M Products and Shepherd Center. Quick to smile and a longtime sports enthusiast, Michael lives in Atlanta, GA with his wife and enthusiastic yellow lab.

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Communication Is Everyone’s Business

This event is part of the lecture series Communication Is Everyone’s Business, sponsored by Pegasus Creative. The series aims to bring experts in the field of communication to Oglethorpe University to show how far reaching the effects of thoughtful communication can be. From social media marketing to photojournalism, communication is not just for Comm. majors – it’s everyone’s business.

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Pegasus Creative is Oglethorpe University’s student-run communication agency. Pegasus provides an opportunity for students to gain skills and real world experience within a collaborative, professional team environment that will directly translate to future careers. Learn more.